Philips

The History of the Automotive Lamp

WeeZee performed for Lumileds, Philips' automotive lamp department, an immersive action in virtual reality, which took place during Automec (International Auto Parts Fair), held at the Centro de Exposições Imigrantes in São Paulo. The idea was to create a trip through Paris, Rio de Janeiro, New York and Shanghai, showing the role of Philips as a protagonist in the history of automotive lighting, from incandescent lamps to LED.

Client / 

Philips

Role / 

Virtual Reality

Agency / 

Weezee

Year / 

2017